
Stress and customer service
Posted by Writing Service in Writing Service on 10 1st, 2009Most people would assume that the most stressful job for a retail company falls squarely on the shoulders of the sales staff. Sales personnel have to deal with the pressures of facing the customers on a regular basis, as well as finding ways to work around the usual objections. There’s also the stress and anxiety often associated with having to deal with some of the more hostile customers that one might encounter. This is true whether you’re the one doing the marketing or if the customers come to you.
However, the notion that salesmen have more stress and anxiety than anyone else in their companies is false. The harsh reality is that, most of the time, the stress and anxiety of the sales staff pales in comparison to what one other division of the company has to handle. For anyone that’s worked in that sort of job, customer service is the prime incarnation of a high stress and anxiety job.
Customer service personnel are typically expected to handle pretty much any possible complaint or problem a customer might have. While most products of a technical nature, such as computers and consumer electronics, defer technical problems to technical support, for most retail items, the customer service team ends up developing the solutions. The stress and anxiety of having to find solutions to problems that, in some cases, are no longer the company’s fault has a tendency to produce either frustrated and burned-out employees, or ones that have serious stress-related psychological issues.
A huge chunk of the work of customer service, particularly when it comes to some computer companies, is fixing problems that the inevitably overzealous sales representatives create. It isn’t entirely unusual for a sales rep to mention that a feature or item is packaged with a product when it isn’t, leaving the customer service rep to figure out a way out of the mess when the customer inevitably calls in. Explaining how this came about is a difficult task already, getting progressively harder when customers insist on getting a product they didn’t pay for. This typically happens in the sales department of some of the larger computer companies, particularly in their phone-in sales divisions.
Apart from that, customer service representatives have to deal with the countless complaints that people launch over even the slightest dissatisfaction with a product. When processing a return, they also have to face the stress and anxiety of facing the customer’s anger and disbelief over why it takes so long for their credit (assuming credit was used and not cash) to be given back. Another difficulty lies in the fact that the rep has to find an acceptable solution (and, in some instances, a concession) to the customer’s problem, but not deviate from the often strict and stringent policies of the company.
It is a common misconception that customer service personnel can make arrangements for anything and everything that a customer asks for. The simple fact is that, while they may have the power to hand out concessions and fix certain issues, the problem is that the power they have is limited. It is limited by the internal policies and procedures of the company, not to mention what arrangements and procedures that a rep at their level can make.
20 Power Marketing
Posted by Writing Service in Writing Service on 09 30th, 2009Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” - the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you notes.
Send greeting cards for some occasion other than Christmas.
Send postcards when you travel and even when you are at home.
Give a good book to special clients. Always sign it with a positive message.
Build relationships with the media before you need them.
Associate with winners - attend awards functions.
Build and maintain a database of clients, prospects, and key influencers.
Earn certifications and win awards from your associations - and tell everyone.
Ask happy customers to write testimonial letters for you.
Recruit your suppliers as marketing agents. They work for free.
Join and be active in your chamber of commerce.
Write tips sheets for your customers.
Write and send articles to magazines and newspapers.
Send a news release to the media every three months.
Do something crazy and newsworthy at least once a year.
Send photocopies of your news coverage to your clients.
Build and maintain an informative and interesting web site.
Sponsor a cause, event, charity or community group.
Volunteer for your association, charity or community group.
How To Improve Your Profit With A Better Google PageRank
Posted by Writing Service in Writing Service on 09 29th, 2009GOOGLE PAGERANK
Every one with a business web site knows that the lifeblood of their business is the traffic that they can get to it, and that the Search Engines are a sure and economic way of getting it…
If…
Your web site shows among the first 20 or 30 results when someone looks at a Search Engine For the keywords of your web site.
Google is one of the biggest Search Engines (or the biggest) and that
How to Name Your Website
Posted by Writing Service in Writing Service on 09 28th, 2009In the past, during the planning stage of a business people would spend long hours thinking about where to set up their business. They would wonder about what old house to buy to turn into the shop. Or was it near enough foot traffic to sustain a business?
Nowadays, with setting up a business online things are a lot quicker and easier but we still have the issue of location, only it has changed.
The question has now become:
What web address / url will bring the most traffic to our website?
With the right URL, potential customers will see it and realize that this website may solve their problem. Or possibly, with the right URL customers will find it catchy enough to remember for a return visit, or to use as a word in conversation with friends.
The big debate amongst the big internet marketing gurus as to how to craft the perfect URL is this…
should it be more descriptive or more catchy?
This sounds like a silly debate. However, it can be one of the number one factors in the amount of profit that your online venture earns.
The name of a business may not seem important to you, the business owner, because you already know everything about your business. You know that you are offering products that are of good quality and that are at least interesting if not useful. You know that your buyers can trust you and that you are a nice lady really…
But your buyers do not know that yet, and the first thing that they will base their judgments of you on is your name. I know it sounds silly and it is. However, studies have proven that within 7 seconds of meeting someone we have already made crucial judgments about their character. If we make these sorts of judgments about people based on superficial factors such as the way the clothes they are wearing and their body language then what do people first judge a website on? It’s name.
Many of the top business online right now have taken this into account.
If you look at many of the most popular websites on the internet right now, eBay for example, their names do not mean anything in and of themselves. The word “eBay” on its own wouldn’t inform me that it is an online auction website with millions of members.
This URL drew traffic (when it wasn’t famous) because it was easy to remember, quick to use in conversation, had a unique sound and was easy to type.
On the opposite end of the spectrum, .howtomakeapotatogun.com is rather self explanatory. This URL draws traffic because it is also easy to remember and people know what they are getting.
However can there be a compromise?
Two of the most popular websites that exist are Myspace.com and Youtube.com To me they seem to be the compromise between these two opposites.
Both vaguely describe their websites but succinctly. These URLs are short, easy-to type traffic-pullers. They are easy to spell, remember and say in conversation but they allude to what they are about.
In your new business start-up you are going to want a brand that is recognizable. You are going to want your own “trademark” name. (Not literally trademarked immediately but you get what I mean.)
You also want your e-business website to be easily accessible and search engine optimized.
This article brought to you by Women About Biz. Get more business information at the #1 Small Business Resource for Women. .womenaboutbiz.com.
Training the New Network Marketing Distributor: Working Depth With Your MLM Downline - Step 3 of 3
Posted by Writing Service in Writing Service on 09 27th, 2009In Step 1, “Laying Down a Track to Run On,” we talked about how to get your new distributor started the right way. In Step 2 “Being a Good MLM Sponsor,” we discussed how you should go over “The Rules” of your operation with your downline so they can develop the discipline to grow their (and YOUR!) business. In this, the third step of the series, we’ll discuss “Working Depth,” or making it too expensive for your downline to leave the business!”
Step 3 — Working Depth With Your MLM Downline
Working depth means sponsoring your downline when they sponsor their new distributors. It means assisting your business partners to help them get their downline (and YOURS!) started the right way.
Essentially, you’re taking the track that you’ve laid out for your downline to run on and getting them to pass that knowledge on to their personally sponsored distributors. Naturally, they’re going to need help helping others and that’s where you, as their sponsor, come in. This is the essence of network marketing, i.e. building relationships and helping others succeed.
How deep should you go? Theoretically, you only have to go down two levels, i.e. lay out the track for the people you enroll and for the people they enroll. If everyone follows that format, the method perpetuates itself.
In reality, however, not everyone is going to approach the business the same way. Some will work a their own pace (usually more slowly than you would like!), or will want to “tweak” the methodology to fit their style. So, don’t just think “one or two levels.” Realize that you can do this with EVERYONE in your downline that’s willing to be coached, whether you personally sponsored them or not. The downline pays the upline; if a new distributor enters your downline, and is willing to work to grow the business, why wouldn’t you work with them? They may not bring money to you directly, but they will bring it to you indirectly. Who pays the downline that pays you? Their downline. Your success depends on their success, so don’t be afraid to work deep into your organization.
Remember, one of your goals should be to make it too expensive for your downline to leave the business! If you don’t build builders, you’ll never acquire the lifestyle that can come from having a significant passive residual income stream.
In closing, let me reiterate something from Part 2 &ndash you can’t change human nature. People will only do what they are willing to do. However, people can change themselves if they are willing to change. Being a good sponsor means showing your downline the benefits of (a) following a proven track, (b) being a good sponsor themselves, and (c) working depth.
When you work with your downline to create an independent network of builders, and help them to develop other builders who, in turn, develop more builders, you’ve found the winning formula.
One last thought: don’t take it personally if some of your downline distributors don’t turn into dynamic business builders. As long as you have done your part in educating them, you’ve done all you can do. You can’t build their business for them. While you can provide inspiration, they must provide the perspiration!
Work with your distributors; give them tasks to accomplish each time you contact them. But, that’s about all you can do. If they don’t want to build their business and be responsible for their own success, then you must spend your time on those who have earned it, i.e. those who are willing to take responsibility.
To your success!
Bruce Bailey, Ph.D.
SEO Article Submission
Posted by Writing Service in Writing Service on 09 26th, 2009So you have a website. You worked on it for a long time and it looks real nice. Now you are ready to do business on the Internet! Only one thing is missing… Traffic!
A Website is next to worthless without traffic. Without any traffic for your website, nobody will ever see your message. You might as well just put the site on your home computer behind a firewall if you don’t get any traffic to your website.
Ok, so how do you get traffic to your website? From the search engines, that’s how. Google.com, MSN.com and yahoo.com. There are a few others as well, but this is the source of most of the traffic found on the Internet.
And how do you get traffic from the search engines? You have to get your webpages listed in the top results for phrases people would use to find your website. To do that, your best bet is to get as many inbound links from other websites as possible.
And one of the very best ways to get inbound links from other websites is by publishing articles just like this one. Simply write an article about your website topic and put your website link in the article. Then proof read your text and submit it to your favorite Article Submission Website.
There are many ways to submit your article and many websites to submit it too. In this article we will look at the websites you can submit your articles to. The goal is to get your article posted on quality websites with a high PageRank.
So here is how you should go after this… See the top ranked sites with a PageRank of seven? There is only two of them and they are very important. Then the PageRank six websites are next. And don’t discount the PageRank five websites either.
Start at the top and work your way down. If you have a PageRank of zero, then go for everything in the list. If your website has a PageRank of three or four, skip the zero and one PageRank Article Submission Websites.
Be sure to work your website keywords into the article so the search engines have something to work with. For example, notice how I have the term “SEO Article Submission” through out the article. It is important to repeat your keyword phrase a few times and spread it around. In other words, put your keyword in the first paragraph, the last paragraph and through out the rest of the text. Don’t over do it, Four to six times for a short article. Repeat your keywords more often for longer articles.
Here is a short list of SEO Article Submission Websites. For a much larger list and information on how to automate the process of submission, visit this website;
seo-article-submission.website-promotion-blog.info
.00articles.com/ , PageRank: 0
.109b.com/artdash/ , PageRank: 0
.123articleonline.com/ , PageRank: 0
.1articleworld.com/ , PageRank: 3
.365articles.com/ , PageRank: 0
.4gvn.com/ , PageRank: 1
.a1-articledirectory.com/ , PageRank: 3
.a1-optimization.com/articles/ , PageRank: 5
.a1articledirectory.com/ , PageRank: 1
.aardvarkarticles.net/ , PageRank: 2
.accessibleinsights.com/ , PageRank: 0
.adamginsberg.com/articles/ , PageRank: 4
.add-articles.com/ , PageRank: 4
.adjustable-bed-center.com/adb/ , PageRank: 4
.adoptionarticlesdirectory.com/ , PageRank: 4
.advisor.com/ , PageRank: 6
.affiliates-surveys-marketing.com/ , PageRank: 2
.afreearticle.com/ , PageRank: 2
.afroarticles.com/ , PageRank: 4
.allentrepreneurinfo.com/ , PageRank: 1
.allgoodarticles.com/ , PageRank: 3
.allthingspondered.com/article-directory/ , PageRank: 0
.allwebcontent.com/articles/ , PageRank: 2
.amazines.com/ , PageRank: 5
.answer-site.com/ , PageRank: 3
.approvedarticles.com/ , PageRank: 4
.archivex-ht.com/articles/ , PageRank: 0
.articator.com , PageRank: 0
article-4-you.com/ , PageRank: 1
.article-blogs.info/ , PageRank: 0
.article-buzz.com/ , PageRank: 3
article-content-king.com/ , PageRank: 3
.article-database.com/ , PageRank: 2
article-direct.com/ , PageRank: 0
.article-emporium.ca/ , PageRank: 4
.article-exposure.com/ , PageRank: 3
article-feed-cache.the3rdpartynetx.com/ , PageRank: 0
.article-gems.com/ , PageRank: 3
.article-guide.info/ , PageRank: 2
article-internet-marketing-tips.com/ , PageRank: 1
.article-junction.com/ , PageRank: 2
.article-library.com/ , PageRank: 0
.article-matrix.com/ , PageRank: 2
.article-monster.com/ , PageRank: 1
.article-proshop.com/ , PageRank: 0
article-searchengine.com/ , PageRank: 0
.article-space.com/ , PageRank: 2
article-submission-directory.com/ , PageRank: 0
.article-tree.com/ , PageRank: 2
.article-writer.org/ , PageRank: 1
.article2000.com/ , PageRank: 2
.article99.com/ , PageRank: 4
.articleaddition.com/ , PageRank: 3
articleadvocate.com/ , PageRank: 2
.articlealley.com/ , PageRank: 5
.articlearmies.com/ , PageRank: 0
.articleauthority.com/ , PageRank: 3
.articlebankonline.com/ , PageRank: 0
.articlebase.co.uk/ , PageRank: 1
.articlesbase.com/ , PageRank: 4
.articlebase.info/ , PageRank: 2
articlebazaar.net/ , PageRank: 3
.articlebeam.com/ , PageRank: 3
.articlebear.com/ , PageRank: 0
.articlebin.com/ , PageRank: 4
articlebistro.com/ , PageRank: 0
.articleblender.com/ , PageRank: 3
.articlebliss.com/ , PageRank: 0
.articleblizzard.com/ , PageRank: 3
.articleblotter.com/ , PageRank: 3
articlebrowzer.com/ , PageRank: 0
.articlecache.com/ , PageRank: 0
articlecafe.net/ , PageRank: 3
.articlecapital.com/ , PageRank: 2
.articlecastle.com/ , PageRank: 3
articlecat.com/ , PageRank: 3
.articlecell.com/ , PageRank: 1
articlecentral.ca/ , PageRank: 0
.articlecentric.com/ , PageRank: 0
.articlechimp.com/ , PageRank: 3
.articlecity.com/ , PageRank: 6
.articleclick.com/ , PageRank: 6
.articleclips.com/ , PageRank: 1
.articleclone.com/ , PageRank: 2
.articleco.com/ , PageRank: 3
.articlecoast.com/ , PageRank: 0
.articlecodex.com/ , PageRank: 3
.articleconnection.com/ , PageRank: 3
.articlecontentdirectory.com/ , PageRank: 0
.articlecopy.com/ , PageRank: 2
.articlecounty.com/ , PageRank: 1
.articlecrash.com/ , PageRank: 2
.articlecrazy.com/ , PageRank: 2
articlecreek.com/ , PageRank: 0
.articlecritic.net/ , PageRank: 2
articlecrux.com/ , PageRank: 4
.articlecube.com/ , PageRank: 5
.articledash.com/ , PageRank: 0
.articledashboard.com/ , PageRank: 6
.articledepot.co.uk/ , PageRank: 4
.articledesk.info/ , PageRank: 2
.articledevil.com/ , PageRank: 3
.articledigger.com/ , PageRank: 2
.articledirectory.com/ , PageRank: 0
.articledirectory99.com/ , PageRank: 0
.articlediscovery.com/ , PageRank: 3
.articlediverse.com/ , PageRank: 0
.articleearth.com/ , PageRank: 0
attorney-blogs.info/ , PageRank: 0
.article-ecommerce.com/ , PageRank: 3
.articlefame.com/ , PageRank: 2
.articlefarm.com/ , PageRank: 3
.articlefeeder.com/ , PageRank: 4
.articlefire.com/ , PageRank: 2
.articlefree4all.com/ , PageRank: 0
.articlegarden.com/ , PageRank: 0
.articlegear.com/ , PageRank: 3
.articlegold.com/ , PageRank: 4
articleguild.com/ , PageRank: 0
.articlegush.com/ , PageRank: 3
.article-hangout.com/ , PageRank: 4
.articlehideaway.com/ , PageRank: 0
.articlehub.com/ , PageRank: 4
.articleinfo.org/ , PageRank: 3
.articleinsert.com/ , PageRank: 3
.articlekarma.com/ , PageRank: 0
.articleland.co.uk/ , PageRank: 2
articlelimelight.com/ , PageRank: 0
.articlelinksdirectory.biz/ , PageRank: 2
.articlelove.com/ , PageRank: 0
.articlelover.com/ , PageRank: 2
.article-magazine.com/ , PageRank: 0
.articlemajor.com/ , PageRank: 0
.articlemaniac.com/ , PageRank: 2
.articlemanual.com/ , PageRank: 0
.articlemap.com/ , PageRank: 0
articlemines.com/ , PageRank: 0
.articlemonk.com/ , PageRank: 0
articlemotron.com/ , PageRank: 3
.articlenetworks.com/ , PageRank: 3
articlenode.com/ , PageRank: 0
.articleonlinedirectory.com/ , PageRank: 3
.articleonramp.com , PageRank: 5
.articleowner.com/ , PageRank: 2
articleparadise.info/ , PageRank: 2
.articlepeak.com/ , PageRank: 2
.articlepeople.com/ , PageRank: 4
.article-planet.com/ , PageRank: 3
american-pitbulls.us/ , PageRank: 3
attorney-blogs.info/ , PageRank: 3
blackhat-blog.info/ , PageRank: 3
bosdogkennels.com/ , PageRank: 3
consolidation-blog.info/ , PageRank: 3
website-promotion-blog.info/ , PageRank: 3
.bosdogkennels.com/dog/ , PageRank: 3
.articleportal.com , PageRank: 1
.articlepotluck.com/ , PageRank: 3
.articlepowerplant.com/ , PageRank: 0
.articlepro.biz/ , PageRank: 0
.articlepro.co.uk/international/ , PageRank: 0
.articlepros.com/ , PageRank: 4
.articlepublication.com/ , PageRank: 2
.articlepublished.com/ , PageRank: 3
.articlepyramid.com/ , PageRank: 1
.articler.com/ , PageRank: 4
articlerack.com/ , PageRank: 3
.articlerag.com/ , PageRank: 0
Tips to Attain Unique Corporate Identity
Posted by Writing Service in Writing Service on 09 25th, 2009Although there may be a little competition within your area, once you engage to the net, you are competing globally meaning you should make a web site of your own that will be visually impressive and professional to customers who are in need of your service.
In order to attain to have unique branding image for your company here are some tips to attain a unique corporate identity.
For your logo application you have to come up with a design that will uniquely stand out. The following tips will be of great help.
Scalability &ndash the designs of your logos must be well balanced so that it can be applied to different mediums ranging from business cards to huge billboards. With this means you will never find it hard to shift your logos from small prints ads to large prints.
Simplicity &ndash it is often quoted that the simpler your logo design is the more powerful it is. For simplicity beholds a beautiful design out of it. Your logo design must encompass fine details and should not be too complex.
Colors &ndash color tend to be a vital element for your logos. This is because the more colorful your designs the more chances of grabbing your customers attention.
Typefaces &ndash the fonts you used should be appropriate with the look of you logo designs. Primarily you have to make sure that they are readable.
Mainly considering all of the above mentioned will dutifully work out to make an effective corporate identity that will make your company stand out among the others.
Moreover in rendering services for your corporate branding service you also need to seek for a professional help. Having the right branding company at your service will help you out to come up with your desired logo design prints.
Summing it up corporate identity can gladly improve to make a recognizable identity for your company and as well as gladly improve to create a name that will definitely pave the market. With your knowledge on the processes you can completely makeover your corporate identity and as well as strengthen your companies’ brand name. With a unique and excellent name will surely aid in establishing a good corporate identity brand building.
Body Language, Five Key Ingredients
Posted by Writing Service in Writing Service on 09 24th, 2009When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.
Your body language consists of many key ingredients, but here are the five that are considered to be the most important, along with a description and a few tips to improve your skills.
1. Eye Contact
When you are speaking with a customer, or potential customer, look them in the eye, it will show that you are a confident person, and that you are confident in the product you are selling.
2. Hand Shake
When you shake someone’s hand, grasp it firmly, and give no less than three good pumps. This will once again give your customer the indication that you are a confident person, and that you are genuinely glad to meet them, or see them.
A limp hand shake, better known as the “dead fish” is a way of telling your customer that you are not interested, it is a major turn off!
3. Appearance
Appearance is key, and many studies have confirmed this. People prefer to deal with sales people who present themselves well in appearance. The mind set of the customer is, if this person doesn’t take care of himself, how can I expect them to take care of me?
Would you buy a food product, or utensil off of a person with grimy fingernails? It sounds kind of harsh, but it is the truth.
4. Smiling
Smiling, the easiest thing to do in the world! Smiling is contagious, and it puts your customer at ease, and puts a nice upbeat inflection in your voice.
5. Good Posture
Good posture also shows the customer that you have confidence in yourself and the products that you sell. It also speaks volumes about your personality. Anything less, such as slouching, makes you look like a slacker, and will give your customer the indication that you don’t believe in your product, and that you would prefer to be somewhere else, and doing something else.
These are the five main ingredients to having good body language, and it isn’t very hard to master these skills. In fact you can practice on your friends and family without them even knowing it.
Once you master these skills, they will begin to come effortlessly, and before you know it, they will be second nature to you, and your sales will ultimately increase. Good Luck!
Sales Training: Beginning Now
Posted by Writing Service in Writing Service on 09 23rd, 2009Sales training is something that you need. Opening the classified ads for jobs will tell you just how many positions there are in the sales world. Experienced sales individuals can make quite a bit of money. But, how can you get the training that you need to be in those ranks? Nothing is more frustrating than having an opportunity to get experience but being told that you need experience to get it. To help this, you can invest in getting sales training.
The Benefits
Sales training is beneficial. Depending on your sales field, you can find that having the knowledge you need behind the sale is what is going to drive you to the sales goals you have. Sales training truly does prepare you for every possible reaction a customer may have. It allows you to be prepared so that the first time you step out onto the sales floor, you are doing well.
Sales training can also help you to get that job. Positions that are open look favorably on individuals who have been trained. Many sales positions are available to individuals with less experience with sales training. This is a definite plus on the resume.
Getting The Sales Training
Getting the sales training that you need is not hard. There are excellent opportunities for you in just about every media. Even online sales training courses are available to help you reach the next level in your career. If you are not sure that there is something right out there for you, just take a look at community colleges. In fact, some of the businesses that need you will even provide sales training to you.
All in all, it takes a few weeks of solid learning to be ready to get out there and achieve your goals. Whether your goal is to get experience in sales to get an even bigger career in place or to simply to do well in the job that you have now, sales training can help you go from good to excellent.
4 Ways to Overcome the Wrecking Ball In Your Online Business
Posted by Writing Service in Writing Service on 09 22nd, 2009There are four ways to overcome the wrecking ball in your online business but seem to elude the faint hearted. If allowed, it will destroy the very fiber of your being!
I was almost classified in this category. Do you remember the song, “I just wish that I knew what I know now?” I don’t remember the artist, but I do remember the catchy tune. Knowing what I know now sure would have saved me a lot of heartache when I was younger.
When I was about ten I remember having a lemonade stand in the middle of fall. It was cold out then and my friends ribbed me so harshly that I almost gave up on my sales escapade. After I stayed outside for an hour or so with no sales money in my little cup, I began to believe what my friends were saying was true.
I guess my father saw my disappointment wrote all over my face through the window because he came out to keep me company. Now I don’t know about anyone else’s dad, but mine was like Superman in my eyes. Little did I know then pop taught me a few lessons that afternoon about business and life in general.
He sat and talked to me about 4 things I need to know to survive in any type of business. The 4 concepts are actually very simplistic in nature. They are belief, passion, patience, and perseverance.
Dad asked me if I still believe people will come and buy my lemonade. I answered by saying I didn’t know but if they were coming, I wished they would come soon. He told me to be patient and they will come. He said for right now, I need to know if you believe they will come or not. Of course I said yes, but I still wasn’t sure.
I learned the awesome power of belief that day. I found out that when I truly believed they would show up and buy, I became very passionate about selling. I didn’t know the first thing about advertising or marketing like I know today, but I went into the house and began to call some kids in the neighbor. Little did I know, my mother already called their parents.
In the mean time I went back outside, only to find dad ready to tell me a story about some old farmer and his mule. Bet your bottom dollar I wasn’t very interested in his story then, but it kicked in about thirty years later. It was a perfect illustration about perseverance.
Pop told me this mule fell in an abandoned well. The farmer attempted its rescue. Unable, he was determined to bury his friend and dumped a load of dirt down the well. That mule kicked, stomped, and snorted, until he stood two feet higher. A few more loads of dirt a lot of kicking, snorting, and stomping down that dirt, the mule walked out on level ground… a survivor!
I bet by now your asking “What in the world does this story have to do with an online business?” It has everything to do with overcoming the wrecking ball!
Unlike the mule, often Internet marketers get caught in a well, but they see no way out so they give up! In actuality, the wrecking ball is a form of self-destruction! It’s so deadly! I truly believe this is the reason it is so elusive to the faint hearted. Not practicing these concepts in our business is like inviting a wrecking ball into our minds that can, and will, demolish everything in its path including our self esteem and confidence.
If you are one of the faint hearted, I urge you to keep your chin about you. Try believing that people will buy from you! Once you believe they will come, your passion level will be higher than you can possibly imagine!
Now get out there and advertise the heck out of your product(s). Just don’t expect it to happen overnight. It does take hard work. Be persistent and have patience prudence, they will come.
By the way, about that lemonade stand… within a half hour or so people started to come and buy my lemonade. I made $56.30 that day. It may not seem like a lot of money to you, but back then, at ten cents a glass and age 10, it seemed like a goldmine to me.
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