4 Methods To Master The #1 Success Secret Of Infopreneuring (1 of 3)

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.

So the question begs itself, how do you consistently create new content?

Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

1) You can continually write your own materials

Writing you own original content is important because you don’t want to become dependant on other people’s thoughts. You want to train yourself to consistently think original thoughts and then capture them. People want fresh thinking. They don’t want the same old, same old.

Setting aside regular periods to work on original content is a GREAT habit to form because over a period of time you’ll have the necessary ingredients to continually crank out new products for your market.

Just recently I started gathering all of the content that we have developed over the years. We had a MASSIVE advantage when it came to creating new products because he has been diligently working on creating new materials each and every year.

When you have raw content you can always create new things from it. Being disciplined to plan out time and record your thoughts is a FANTASTIC habit to master and can instantly serve you today and well into the future.

2) You can record your thoughts and get them transcribed

This falls under the same category of capturing your own original thoughts but it has one major advantage… it’s a lot easier to do.

Most people forget that the transcripts are a valuable resource in product development. Your audience will have all kinds of different learning preferences. By providing the transcripts you are actually doing your clients a great service and as a result the transcripts instantly increase the value of your package.

If you enjoyed this article make sure to look up the other two articles in the series coming soon dealing with the other 3 methods of creating content: Part 2 - Hiring a ghostwriter and Part 3 - Purchasing The Rights Of Content You Can Resell!

Submitting Websites to Directories

Submitting your website to the various online directories is an important part of any Link Popularity campaign. While your traffic from many directories may be minor or irrelevant, relevant incoming links to your website will help in your overall search engine link popularity.

Paying for your directory submission can be a waste of money. You can get just as good a result from submitting to free directories. Personally, I wouldn’t recommend you pay for what you can get free elsewhere.

The best directories to submit your site to are Search Engine Friendly directories (those that actually have your site URL listed at some point, rather than outlinks that are simply code). Some will ask for a reciprocal link, some will not. One list of non-reciprocal directories is at .Pimp-Url.com . Opinion at the moment is suggesting that non-reciprocal or one-way links are better, although any relevant link is useful. Directories that do not encode outgoing links will help your website’s Search Engine Ranking.

Deep Linking can be worth linking to other pages on your site other than your main page. Before doing this, make sure that the directory you are submitting to permits you to both submit URLs other than your home page (some only allow top level submission), and for the same site to be submitted to different categories (not all directories permit what are essentially multiple submissions of the same website). This will work especially if you have online tools or directories (such as your links page) on your site that are useful and relevant to add to other directory categories. Choose the relevant directory category for your website. Most directories will have many categories you can submit your site to. Decide on the one that is most relevant, preferably a keyword that you are aiming for high search engine ranking in, and try to submit to the same or similar category in every directory, at least for your main page. This will increase the ranking of your site relating to the keyword chosen.

Submit to different categories as long as your website is relevant to those categories. This will increase the number of incoming links to your website. Writing the title for your website is very important. Try to include a keyword you are aiming for ranking in the title, but make the use of it appropriate. Describe your website in a way that will attract visitors. The length of your description will vary from directory to directory, but most will be under 250 characters. Some will allow up to 1,000 characters, and in those cases write the most comprehensive description of your site and its features that you can. It is a good idea to write several descriptions of different lengths, say from under 50 characters for a brief overview, to around 150 characters for a fuller description, up to 250 characters for a yet more comprehensive listing, and finally a full description as previously mentioned for over 250 characters. Keep your listing pertinent to your website, insert keywords where relevant and appropriate, but do not just submit a keyword listing, as most directories will reject your submission. Save all your descriptions in a text file, and just copy & paste into the descriptions boxes when needed rather than typing the same descriptions out again and again.

Again, as with the description mentioned above, the amount of keywords you can use will vary from directory to directory. Some will not give the option, some will allow you numbers of keywords, whilst others go by numbers of characters. Make a list of all relevant keywords for your site, from most important to least, and basically keep adding keywords until either you get to the bottom of your list (unlikely unless your list is really short) or you run out allowed characters/keywords. Check what keywords your competitors are going for if you need inspiration. This can often be done by viewing the source of a web page and checking the META tags. Again, save your keywords to a text file.

Want A Free Report That Teaches You How To Write Powerful Articles?

This may come as a surprise… That all these PLR articles you can get from these member sites will do you no good at all. Why you may ask? It is because imagine there might be 100,200 or more members in the site and their all using that article you’ve chosen.

That means that same article will be all over the net on different sites. Google knows this and actually penalizes you for having what they call ‘Duplicate Conent’.

As you no doubt already know, writing articles is probably the most effective way to promote your web site. It’s a very simple principle - publishers want a vast quantity of good quality content that they do not have to pay for; you provide that content, with the proviso that at the bottom of your article, they include your resource box with a link to your web site.

It’s a win-win situation. With your article published on heaps of web sites, and in several ezines, it’s enough to set your traffic counter spinning.

But if you use these re-used articles from these membership sites, you are going to get penalized.

Hence, you won’t get indexed at all by the major search engines, you might even end up in Google’s sandbox.

Here’s what you can do about it…

You can hire a ghost writer from Elance or Scriptlance or one of those outsourcing companies.

That is if you have a lot of cash, you can spend a lot of$$$doing this.

There’s no doubt you’ll get some good info, but you have to check which writer you’re going to use.

Not all writers will or can write how you want your articles done.

No matter why you’re writing an article, it’s your responsibility to make it be interesting - otherwise no one will read it. (Except you.)

By writing your own article, it will be unique and be accepted a lot better on the search engines.

You might think that you couldn’t write an article if you tried. Don’t kid yourself, I wrote this one your reading now.

All I did was study some good programs and e-books on how to write them.

And took it from there, it’s really good fun too, with some of this training material, you’ll learn where to find material about your subject, and use it as an idea for your own article.

You must never copy the other article, but you can get some good idea’s from subjects on the net.

Just look up your subject on Google and get some good idea’s and put them into your article.

You will not believe how easy YOU can come up with a 400-500 word article.

Iv’e done about 5 now and can submit them to all the article sites, which love new content.

You’ll have more chance of getting picked up by other marketers if your article is unique.

People, web masters, search engines, article sites all love fresh new content.

It is a well-known fact that ‘Content-Is-King’, it is a big rage at the moment, or actually for quite a long time for the smart marketers.

If you’re not using fresh, new, unique content on your site then you’re way behind the eight ball and you’ll be wasing your time.

There’s an easy way out of this, learn to write your own articles.

And now you can a FREE report that shows you exactly how to do it.

You now should have a good understanding and realize the importance of fresh unique content. Now you can learn how to write your own.

Now what are you going to do with this information, are you going to take action and get those unique articles out there with your URL in them and get loads of other sites promoting you?

Or are you going to put this away and hope some magical Genie will appear and get you listed on the search engines with no effort at all?

Don’t kid yourself, you need to put in some work to get the results you want with article submission and uniqueness.