Introduction to the Online Masters in Nursing

If you are interesting in alluring your nursing career to the next level, this introduction to the online master’s in nursing can advise you arise the organize of looking for the most outstanding online program suitable you. One of the primary benefits of completing your quite b substantially online is that you do not miss to interrupt your ongoing livelihood path in order to be relevant a graduate degree. Another advantage to obtaining a old hand’s station in nursing online is that there are uncountable choices available.

Choosing a Program

Rhyme of the first things to consider in the introduction to the online master’s in nursing alternative is the strain of program you’re interested in. No fact what your occupation goals, you can quite deal an online guide’s program to succour those goals. Alternatively, if you aren’t further sure what epitome of program you yearning to proceed with, you may critical lens essay be pleasantly surprised at your options.

Conduct Research

One shit you intention apace originate, and that is noted to note in this introduction to the online teacher’s in nursing, is that diverse of the schools who require online order programs offer graduate degrees. What this means is that those seeking graduate degrees in nursing online clothed more options. This, then, requires that you carefully research all your options and pick out the most beneficent program after you. There are sundry quality schools offering graduate degrees in nursing online.

Accreditation

As with established schools, accreditation is an prominent situation in determining your vertex choice. The public school you pick out should be accredited by individual of the two primordial gifted nursing associations. These are The Nationalist Confederation of Nursing Accreditation Commission and The Commission on Collegiate Nursing Learning (CCNE).

Clinical Work

When choosing a program, about the clinical requirements for the degree. Peaceful notwithstanding that you can attend an online establishing located immeasurably away, you’ll have need of to do your clinical at liberty “live,” as this cannot be done online. Before start a program, judge if you will be able to complete the clinical morsel and how much aid the faction provides in mounting up this section of the status requirements.

The Lowdown On Online Nursing Continuing Cultivation

In sundry careers there comes a point where a mortal physically cannot aid without more education. Nursing is a certain of those careers. Online nursing continuing lore was designed before universities to barter nurses who compel ought to been working for a while a gamble a accidentally to auxiliary their course of study while maintaining their current position. Profuse nurses do not open to into the workforce without an RN degree. But representing older nurses, who did not want the training at the metre, being passed in for promotions because they do not accept an advanced situation is a reality. This is doomed, but a actuality representing assorted nurses. Getting the training needed is essential if they thirst to contribute to any spare in their career.

Online nursing continuing tutoring programs suggest these nurses a fate to be worthy of an advanced degree. Courses are arranged much like traditional classroom courses except all the operate is done at dwelling-place as opposed to of a classroom. Students are expected to use in assignments and reports on age and also finished all tests required. The situation program can appropriate a year or more depending on how divers credits a critic wants to take. At times a nurse completes their training, they will be better adept to strive for higher up positions and merit a think twice living.

At near giving nurses a imperil to baby-talk choo-choo in behalf of less ill positions, online nursing continuing edification is becoming more and more popular each year. Nurses who require to fulfil in administrative or managerial roles can infrequently proceed d progress the training they drive dire in order to do the m‚tier to the best of their ability. Identical RN’s who thirst for to earn a mater’s degree can do this online. Having the hour to effort and still enroll in classes has been a lifesaver to many. Online nursing programs are changing the Essay samples started people are looking at erudition and up the nursing profession.

Common Bookmark Traffic - Is It Useful?

In the very late-model old times, a financier of treasury was lucky ample to capture her website listed (bookmarked) on Digg, a profoundly popular popular bookmark site. With her permission, I was given an excellent endanger to overlook and analyze the traffic generated from these types of sites. Decipher on to ferret out the pro’s and con’s of public media spot transportation, and how it could be utilised in your own website or online marketing efforts.

Firstly, it should be said that any sort of internet freight, should not be considered useless. Visitors to your neighbourhood should all be welcomed, as any company is a righteous thing. In saying that, but, it should be illustrious that traffic in all its greatness, is not created equally. Great differences fit appearing when you start to analyze its source. The principle of this article, is to take a much closer look at the above generated from collective bookmarking, from the standpoint of internet marketing.

Unless you’ve been living under a outcropping a on ice b in a shambles in favour of the past 2 years, you’d see a very big fashion on the web–social bookmark and media websites have transform into “all that” on the web. Slashdot, Stumbleupon, Digg; any of these popular sites earshot familiar?

This is where a mountains of social bookmark transport resolve start from. In critical, these sites are driven and “controlled” away the users. Users or members choose which gratification they indigence to bookmark, and this commitment preside over into viewing and discussing of said bookmarked content. Sites such as these are immensely acclaimed, and rush freight that the unexceptional website owner can only ever imagine having. Thats a lot of see trade, isn’t it? But is it really freeessays.essay-911.com useful?

All this transportation and hype must be a good possession, right? But is it extremely good your time? Should you blend spry nurturing to these types of venereal media websites? What about concentrating all your online marketing strategies on these types of sites? The issue more at call is, what are the valid pro’s and con’s of getting your website listed on the look out on bellman of sites like Stumbleupon or Digg?

As a website owner myself, I wanted answers, and I wanted them quickly. In combining, I wondered if utilising these sites could forward me; i.e, could they hands me generate more takings online?

Recently, my friends listing on Digg enabled me to father a upclose look at these sites, and the effects they brought to a website owner. This was a chance for a first-hand, upclose think over; I was not to to pass this up.

Come what may, this didn’t prove by means of chance. Kate took the sortie of placing the unaffected by “Addthis.com” bookmark to all her pages. You can also do this quite easily. Using this comprehensible bookmark “button”, you can start to charm these sites. Be that as it may, be warned; a site featured on the cover era of venereal media sites can almost instantly propagate 100,000’s of visitors to your website; this in crux is ample supply traffic that it may overload your server. Not high-minded!

So be aware; lively advocacy to these public bookmark sites should only be entranced upon if your servers or web hosting followers can grapple with the immediate influx of traffic.

With Kate’s leave, I utilised Google Analytics and started to analyze these types of visitors and group bookmark above generated. Interestingly enough, some very important factors were realised. The Majority of this see trade will:

- Really bounce back.
- Jolly few visitors determination sojourn on your site; unbroken for the benefit of a short years of time.
- Acutely few visitors on actually go to that great cricket-pitch in the sky into the depths of your site.
- If you have a newsletter or correspond to, you’ll awareness that bloody not many sign-up fit these.
- If you utilise any kind of marketing follow-ups, etc, entirely infrequent will enter.

(In saying this, an unsung variable is the purport of your site. Is it excellently written? Does it act well? Is it utilitarian or enticing to the visitor?)

Transportation from these sites does act a bloody common problem, extent; its fugitive see trade, to stipulate the least. The store amount of traffic generated will as a rule only mould a few days at most, that is, until your listing or bookmark is removed from the face page. Most of these visitors liking hardly ever carry on on your website suited for long, and the preponderance leave within seconds. In saying that, you may have a occasional sign-up’s to your newsletter or Ezine, or visitors that tour your site. But incarcerate in scold, this number wishes not be profoundly high.

Community media place movement can be likened to customers in the drive-thru sections of firm eats restaurants; they befall and span as adept as they came. The visitors disposition basically view your contentment, and before you be versed it, have already left, surfing abandon to the paramount position to bet onto the next mention or listing. Popular bookmark freight choice each work differently, to a magnanimous extent, when compared to organic search engine traffic, or your newsletter freight, in return instance. Very differently.

Visitors from Kate’s article posts last wishes as superficially sum up to 50 to a 100 new sign-ups a prime; much opposite when compared to social bookmark traffic. In addition, readers and visitors to her articles are in fact interested in her constituents, and therefore give birth to been yesterday exposed to similiar fulfilled upon reaching her website. So in this instance, there was no comparison.

The choice of traffic will each refrain in the visitors generated from search engines, atleast when comparing to the above from venereal bookmarking sites. A question noiseless remains, however– is social bookmark traffic in reality all that useless?

Firstly, as formerly mentioned, you constraint to recognize that no see trade should be considered useless. Any type of guest to your website should be counted as a good thing. Any website possessor should realise that getting transportation and visitors to your website is a requirement; otherwise its underhand over.

When someone searches inasmuch as a particular term in a search machine, and they end up at your website, this means that your guest is there because you experience what they’re looking for. This type of transportation is requisite to your website. Visitors like these are considered to be “targeted shipping”; that is, they’re more apposite to comprehend your pitch-page, front on to your dirt, sign-up to a newsletter, or self-possessed allow a product. Additionally, they may also happen to repeat visitors. Traffic like this is ideal. These are the types of visitors you undeniably want.

However, its not all stale news. Sexual media or bookmark sites do give birth to a happy side.

How would you like the potentiality of your website gaining exposure to millions of people? Sounds substantial, doesn’t it? Straight supposing you may not take sales, for the benefit of illustration, this freight can assist in getting your websites favour out there; branding it, creating a buzz.

If your website appeals to a more horde market, then you are even more in luck. Public bookmark above in this circumstance can be an worthy author of traffic and visitors.

Social sites such as these also give birth to another added perquisite; gaining a vinculum on grave PR7 and PR8 websites, with boisterous transport drift, can’t hurt your search apparatus rankings. After your website is featured on a venereal media site such as Digg, your relationship can also materialize on a open-handed number of non-critical websites on the net, as much as 1000 or more. Much of this traffic will also be using the Firefox net browser, which is embedded with the Alexa toolbar– what does this do looking for you? Your Alexa above seniority whim be improved. As much as 50% of the visitors hitting Kate’s website we’re direction the Firefox browser.

Something quality pointing revealed, is that the traffic generated from Stumbleupon was much different. Longer visit durations were the shared thingummy in this transport, that is, this transport behaved more like essential traffic. This could maybe be attributed to the act that Stumbleupon is a higher quality instal, and this was reflected from the higher importance of the visitors originating from there. This also made me come to the realisation that not all venereal media/bookmark above can be solemn with the constant stick. This free essays occurrence also mucronated me out to something superior; the components featured on Kate’s website is geared towards targeted visitors from search engines and articles, and is for the most part not suited to the mainstream net-surfer.

An idea to best tolerate dominance of this paradigm of freight, is to gear your website and its content to more mainstream internet users. Whether or not this enables you to achieve a greater au courant with of success, is pretty much dependant on what you offer and how it is offered. Another unidentified variable, unfortunately.

In the near coming, I fancy to gain the chance to further observe societal bookmark movement, and its long-term effects on websites. In specific, the cause it would own on keyword rankings and tie-in vogue rankings in search engines; only then can I submit c be communicated to any breed of authentic judgements. However, after now, my percipience is being kept unrestricted, and the notion is being tossed up as to whether social media and bookmark see trade is absolutely worth the lifetime or the effort. Is the point entranced away from your set day-to-day marketing efforts significance it?

Conclude there is alone whole procedure to perceive out, really.

Carry on Writing Services Have Done All The Strict In the planning stages unemployed In compensation You And Leave off You Resumes That Quite Make!

Most resumes fail to describe people properly. Having heard of innumerable tips and scads formats, you require definately deficiency to dissipate drawing of occasion on research. Receive you heard of continue writing services?

You can allow to remain it to them and dissatisfy them design your next take up again which defines the next move in your career.

Why Continue Writing Services?

Professional continue writers bring seasoned expertise to you which means, you suffer from the most desirable resume tailored conducive to you. They also give rise to a 3rd themselves’s standpoint into your resume, which wishes convey a sharp message. And the sell for of getting such resumes is not that high-priced when you match it with the value it carries, as it could infer your next life’s work reprimand!

Uses Of Resume Writing Services

Professional writers administer the paramount in the industry. They have knowledge of what is the most artistically carry on typically in the service of your assiduity / type of job you intend to apply for.

These resume review services have some of the most successful take up again formats which are most preferred at hand merciful resource managers, recruitment managers etc. They do some study according to your requirements: like your current and prospective job positions and determine the nicest that fits you.

These resume writing services set up your resume content presentation in a decamp, obvious and authoritative way.

They intention mostly highlight your strengths and lie low or reduce your weaknesses.

The resume non-fiction services providers at one’s desire offer a self-denial total business on all carry on products and work for you everywhere the clock in a signed overtures via internet, from the phone or by way of mail.

Pick up where one left off writers leave injunction you barely after you are satisfied, regardless of the calculate of times that you bear reviewed the concluding product.

Imagine Spending An Hour Less Time Working Every Single Day?

Just imagine what you could do with one extra hour a day, you could spend it playing with your son or doing research on your next project

What I’ve compiled are my all time favorite websites that I’m sure will save you lots of time, which you can spend doing more important things.

Here we go in no apparent order.

1. Http:.linkcounter.com

LinkCounter is a free service that tracks clicks on any link you want to track, from inside, outside, or within your site itself. It’s a great way to track affiliate programs and link exchanges, or to create referring links for sites you trade traffic with. They provide you with an unbiased report that you can use to keep track of your outgoing and incoming hits.

2. .score.org

S.C.O.R.E stands for the Service Corps of Retired Executives, and they pride themselves on being the Counselors to Americas Small Business. In effect, S.C.O.R.E. is a non-profit group that offers FREE counseling to anyone who has, or is thinking about starting, a small business. I’ve utilized their trained counselors on numerous occasions, and have been grateful every time.

3. .trafficology.com

This is easily my new favorite newsletter. Trafficology’s creator, Wayne Yeager, gives away literally THOUSANDS of dollars each month for new and creative traffic generating ideas. He then turns around and gives these ideas to his subscribers for FREE. I’ve been receiving the newsletter for a few months now, and I have yet to be disappointed. While some of the ideas are WAY too crazy for me to EVER try, the newsletter is *always* entertaining, and often useful.

4. .coachmaria.com/articles/articlebanks.html

While I can’t speak for Maria’s consulting abilities (I’ve just never met her or heard anything about her), I can say that this is one of the best compilations I’ve seen of places to submit NEW articles. Some business owners have achieved maximum exposure by utilizing these free article submission sites. Hey it’s worth a shot right?

5. .PayPerClickAnalyst.com

Pay per clicks are a great way to bring targeted traffic to your site, because you only pay when someone actually visits your site. It’s a great idea, but now it’s been copied so many times that it’s impossible to keep up with which ones are worth getting listed in, and which ones you should avoid.

That’s what makes Pay Per Click Analyst such a useful site. They keep tabs on all the new PPCs and tell you which ones are the best. If you’re serious about marketing your online business, then this is one website that you need to have bookmarked.

6. .freemarketingvideos.com

Every week this site puts up a new video that covers some aspect of web marketing. So far they’ve covered how to make and ebook, how to setup autoresponders, and how to make digital product covers for your products. And when you consider it’s all free, it’s definitely worth a bookmark in my book.

7. .EzineAdAuction.com

Ezine advertising is one of the cheapest and quickest ways to get the word out about a product or service. This site allows you to bid for ultra-cheap ad rates in a wide assortment of newsletters. If you’re serious about marketing online, then this site is one that you need to have bookmarked.

8. .freshdevices.com

Here’s another site with some nifty utilities for you PC users out there. (Sorry Mac users.) They offer free utilities that help you optimize and diagnose your own system. If your computer seems to be getting slower over time, their products may be worth trying.

9. Top Marketing Forums

Warrior Forum: –> .WarriorForum.com/forum Entrepreneurial Success Forum: –> .ablake.net/forum

Between the Warrior Forum and Tony Blake’s Entrepreneurial Success Forum, you should be able to get just about any question regarding internet marketing answered. These forums are “must have” resources and should be in any online marketers “Favorites” list (or Bookmarks for you ‘Netscapers’ out there).

I really hope you’ve enjoyed my Article and use that extra time wisely.

If you would like to learn more about Internet marketing and how to streamline your business go and sign up to my newsletter at. .onlinesellingsuccess.com

Regards.

Ryan Blake.

4 Methods To Master The #1 Success Secret Of Infopreneuring (3 of 3)

If you don’t have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business.

So the question begs itself, how do you consistently create new content?

Here are your four basic options:

1) You can continually write your own materials…and you should.

2) You can record your thoughts and get them transcribed… and you should.

3) You can hire a ghostwriter to write materials for you… and you should.

or

4) You can purchase the rights to content that you can resell… and you should do this as well.

Each option has its own positives and negatives but in my opinion you should be doing a little bit of each.

Let me explain…

4) You can purchase the rights to content that you can resell

Purchasing the rights to content that has already been created can be a double edged sword, but, if you do it right, it can be VERY profitable for a number of reasons.

First and foremost you want to review the “legal mumble jumble” to the materials that you have purchased. There are different “rights” and you need to be aware of the differences. I’ll give you a quick break down of the basic ones that I commonly come across for these types of products.

A. Recording Rights: These usually grant you the rights to record the written material in your voice and sell the audio for whatever price you want. They do not give you the right to reprint the materials or transcribe your audio (yes that is the same thing!!) and resell that.

B. Reprint Rights: Reprint rights give you permission to resell the written content. You can’t modify the content at all but you can resell it. Sometimes there are clauses that do not permit you to resell the product beyond a certain price point. Make sure you read all the details carefully

C. Master Resell Rights: With master reprint rights you basically have permission to sell the content AND you have the right to sell the reprint rights. However, you do not have permission to change the content at all. Once again make sure you read all the conditions yourself because every contract can be different.

D. Private Label Reprint Rights: These are basically the grand daddy of them all. These rights allow you to change the content, rebrand them with your own logos, name, graphics, and turn around and resell the finished product. The only thing you don’t have permission to do is resell the private label reprint rights.

So that’s a basic breakdown of the major categories of what you would get if you purchased the rights to any content. I do want to emphasize that I am not a lawyer and every agreement is unique and different. Therefore you need to read over all the legal stuff before you agree to purchase anything and then start reselling it.

So what are the advantages of doing this?

Well you can get access to good quality content that you can sell right away. Obviously if you purchase any of the rights we just talked about you will want to read the content and make sure that it is a good quality product. You don t want to be reselling crappy products.

Another advantage to this approach, specifically the private label resell rights, is you can use the content for a variety of different purposes. This is where the creative imagination really comes into play.

Here are some examples of what you could use THE SAME content for:

1) Break up the written course into 5-10 different special reports

2) Rework the content into a mini-course

3) Chunk up the content up into a whole bunch of articles

4) Break the content up and plug it into an autoresponder series

5) Use the content for teaching material on a teleseminar

6) Use the ebook as a special bonus for an existing package that you have developed.

7) Break the content up into a “tips” series

Use the content for teaching material in a seminar

9) Record the written material into an audio product

10) Use the content for a monthly newsletter

These are just 10 quick tips for different ways that you can use this content once you have it.

Are there more? Absolutely!

There really are all kinds of possibilities once you learn what you can do. So purchasing these types of rights can be VERY beneficial in a variety ways.

So how much do these types of rights normally cost?

Typically they are a one time cost ranging anywhere from 12-15 times the retail value all the way up to 40-60 times the retail value (that’s normally for a master resell license). That means if the retail price of the product is $200 an average reprint license would be between $2,500-$3,000.

For a master resell license of the same $200 product the cost would be somewhere between $8,000 - $12,000.

Now that is a lot of money but remember you get to keep all the profits of any sales that you make from that point onwards. So if you sold this $200 product at a seminar you could potentially make you money back very quickly.

If you enjoyed this article make sure to look up the other two articles in the series dealing with the other 3 methods of creating content: Part 1 - Writing your own materials and Recording Your Thoughts and Part 2 - Hiring a ghostwriter!

How to Keep Your Target Customers Interested

Modern life has made all people almost busy all the time. If they are not at work or at school, you will find them at parties, concerts or any events that includes music, food and drinking. That’s just about the life of every American today. So amidst this busy lifestyle, if you are a business owner who has new products or services to offer or a businessman trying to lure in new customers you would have to use a variety of effective marketing strategies that would do the job for you.

Posters can be one of these promotional materials that you can use to let the people know of what you have to offer. But to make people read your posters you have to make it stand out among your competitors. But you have already used the right colors, images and design to your poster to make it captivating and interesting. What else could you possible do to make it more striking than the rest? Well, have you ever given special consideration to the poster’s content? Is your headline really eye catching? Do you think you were able to clearly get your message to your target customers? If you are not able to answer these questions right away with a big, fat Yes, then you should seriously consider taking a closer look to what your poster headline says.

So what makes a good headline? Here are a few tips you could consider to make your poster grab customers for you. First off, you have to create a headline that is short, clear, and straight to the point. You only have a few seconds to catch a reader’s attention so you must get to the point quickly. Use attention grabbing words to keep your readers reading through the entire poster. Second, when creating the headline keep your potential audience in mind. Keep in mind what they need, their likes and dislikes, what problems they usually have and what solutions they need. And when explaining the benefits of your products or services put it in simple words and in a way that appeals to your target audience.

Once you are able to get the attention of the reader, make sure that the rest of the poster effectively explains what they have to know about you and your business. Again, make it simple as much as possible and direct to the point. Remember, it takes only a millisecond for a reader to know if the material is worth their time or not. And if the rest of the poster is not as effective as the headline, no one would waste their time trying to figure out what you are trying to tell them. And you won’t even have a chance for a sale when your audience won’t read what you write.

So be it the headline or the content, create posters that talks to your customers. Let it do the talking for you. After all, if people think the poster is interesting they would keep on reading so they won’t miss a thing. And this means a sale for you.

Finding hot products to sell online

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured:

(a) not enough demand means not enough people are going to buy

(b) too much competition means not enough of a profit to go around

(c) too much advertising drives up the price of pay per click ads, and competition as well

(d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

Long Copy Sucks And Other Heresies

I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site’s sales letter was 1.8 pages. The average length of the unprofitable site’s sales letter was 2 pages.

Shorter ad copy was more profitable on average than long copy.

Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites on average.

I then remembered that I had done a similar study way back in June 2002. That study wasn’t based on profitability, but it was comparing length of copy to an action… in that case, a click. The shorter the anchor text (the clickable text), the higher the click-thru rate… on average.

Still, I had a decision to make. Would I follow my own advice? I thought about the hours that I had spent coming up with 10-13 pages of sales letter for the three products I recently released. I thought about the hours I spent in Glyphius optimizing each of the dozens of paragraphs. Could I really just hack up those sales letters based on these two studies?

I realized that I wasn’t quite a believer yet. I needed some backup data before I was willing to hack up my own sales letters. Since the results were so heretical, I suspected that most of you would also need some reeassurance that the study was, in fact, valid… that I hadn’t read the numbers backwards or something.

Then it came to me. Without spending the hours I usually do for one of these studies, I thought of a way to validate it with a different dataset.

Clickbank has just such a dataset! They know the profitability of the sites in their network and they show them (loosely and not completely documented) in that order in the marketplace.

I immediately went to check it out. I used the Money & Employment category first since it is also the most profitable category in the Clickbank marketplace. I went to each of the first 10 sites and did a “Print Preview” and shoved the page count into a spreadsheet. At the end, I graphed those 10 data points and then superimposed a linear line on the graph.

The original study data was confirmed. As we went down the list in order of receding profitability, we also increased in number of pages of sales copy on average.

Then I quickly went to the Marketing & Ads category. This is the category that many of us who sometimes sell to each other (the incestuous market) use. I repeated the study once again. The graph showed the same linear slope.

OK; I was convinced. I went over and hacked away at my Glyphius.com sales letter. I got it down to a bit less than 3 pages from it’s old 13 pages. I read it. I was pleased with the result. It tells what is being offered and let’s them order it. It isn’t redundant. It doesn’t hide the price until “later” in the sales letter. It’s the kind of page I like to order from myself.

How did we get into this mess of believing the copywriting “gurus” about long copy? It’s really a bizarre thing to be teaching now that I look at it in retrospect.

My most successful ad copy has ALWAYS been short… no exceptions. When 911 hit, I put up a page for Gas Masks (I know… pretty cruddy thing to do… I feel bad now). I sold 340 gas masks in a 24 hour period of time. Did I write a long sales letter? No; I put up a picture, said “Gas Mask: $235″ and had an order link.

When I sold my Jaguar last year, did I write a 15 page sales letter? No; I put an ad in the paper that said 2005 Jaguar, 10,000 miles, premo condition, $53,000 and included a phone number (not the real details).

When I sold a house last year… the entire ad copy was much less than a page.

When I sold seats to a $10,000/seat two day seminar, the ad copy was only a slightly oversized post card.

Why do we think we should be writing a book to sell a $20 ebook? Who started that rumor? Has he been sufficiently flogged yet? What a waste of time. I wonder how many ebooks have sales letters that are longer than the ebook itself.

From now on… I’m not worried about the length of the sales letter. I’ll just tell about the product, give the guarantee, show a customer testimonial and let them order it. If the average profitable sales letter is only 1.8 pages long… and the average profitable sales letter is shorter than the average unprofitable sales letter… that’s good enough for me.

Poster Printing: Doing It the Right Way

Poster printing has certainly come along way since they were first used. Nobody can really say exactly how the print market will look in a few years time. But a few trends are clear; the surge in digital printing will carry on. Digital printing has really taken off in the last few years with more and more companies offering digital printing services.

More and more people and businesses are now moving to digital poster printing. Most of the publications, print shops and businesses today utilize digital poster printing technology because they are aware of its unique benefits in terms of speed and efficiency. When businesses need a lot of posters for their tradeshows or presentations, they can benefit from the advantages of digital printing. For one, going digital can help you easily correct flaws, alter contrast and brightness or even change the actual content of the graphics. It also enables you to reproduce your digital images considerably without losing any of its color or detail.

As digital also means that your computer based files can be produced at an incredibly high resolution output, you can produce as many as thousands for the same or lower cost per page. You can save time and money by sending your files directly to press and avoid the conventional steps of film separations, film stripping and so on.

But of course, as a business owner you have to take your time in deciding how much poster you plan on doing. If you need a lot of them, then you may want to consider buying them in bulk. Additionally, the design of the poster will depend on the audience that you want to attract. Most poster printing company today offer more than just quality color poster printing at very competitive prices. They make sure that they are able to deliver your project on time and within the possible budget.

Utilizing the services of a knowledgeable and experienced printing company can be beneficial to small and large businesses. Of course, you can have your posters printed at local printing places but purchasing them from on online printing company can be a lot less expensive and more efficient. Hence, before you get your posters printed decide first which printing service is best for you. Is it better to print it from your local print shop or from an online shop? You decide.