
7 Small Business Marketing Tips
Posted by Writing Service in Writing Service on 12 27th, 2009Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
1. Don’t Advertise Like a Big Business
Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, design your advertising to produce sales …now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.
2. Offer a Cheaper Version
Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.
3. Offer a Premium Version
Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service. You can boost your average size sale and your total revenue by offering a more comprehensive product or service …or by combining several products or services in a special premium package offer for a higher price.
4. Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.
5. Trim Your Ads
Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.
6. Set up Joint Promotions with Other Small Businesses
Contact some non-competing small businesses serving customers in your market. Offer to publicize their products or services to your customers in exchange for their publicizing your services to their customers. This usually produces a large number of sales for a very low cost.
7. Take Advantage of Your Customers
Your customers already know and trust you. It’s easier to get more business from them than to get any business from somebody who never bought from you. Take advantage of this by creating some special deals just for your existing customers …and announce new products and services to them before you announce them to the general market.
Also, convert your customers into publicity agents for your business. Develop an incentive for them to tell associates and friends about the value of your products or services. An endorsement from them is more effective than any amount of advertising - and it is much cheaper.
Each of these 7 marketing tips provides a simple, low-cost way for any small business to find customers and generate sales quickly.
Body Language, Five Key Ingredients
Posted by Writing Service in Writing Service on 09 24th, 2009When making your living in the sales industry, and working with people, it is important to not only get your point across verbally, but you want to allow for your body language to send a clear message as well.
Your body language consists of many key ingredients, but here are the five that are considered to be the most important, along with a description and a few tips to improve your skills.
1. Eye Contact
When you are speaking with a customer, or potential customer, look them in the eye, it will show that you are a confident person, and that you are confident in the product you are selling.
2. Hand Shake
When you shake someone’s hand, grasp it firmly, and give no less than three good pumps. This will once again give your customer the indication that you are a confident person, and that you are genuinely glad to meet them, or see them.
A limp hand shake, better known as the “dead fish” is a way of telling your customer that you are not interested, it is a major turn off!
3. Appearance
Appearance is key, and many studies have confirmed this. People prefer to deal with sales people who present themselves well in appearance. The mind set of the customer is, if this person doesn’t take care of himself, how can I expect them to take care of me?
Would you buy a food product, or utensil off of a person with grimy fingernails? It sounds kind of harsh, but it is the truth.
4. Smiling
Smiling, the easiest thing to do in the world! Smiling is contagious, and it puts your customer at ease, and puts a nice upbeat inflection in your voice.
5. Good Posture
Good posture also shows the customer that you have confidence in yourself and the products that you sell. It also speaks volumes about your personality. Anything less, such as slouching, makes you look like a slacker, and will give your customer the indication that you don’t believe in your product, and that you would prefer to be somewhere else, and doing something else.
These are the five main ingredients to having good body language, and it isn’t very hard to master these skills. In fact you can practice on your friends and family without them even knowing it.
Once you master these skills, they will begin to come effortlessly, and before you know it, they will be second nature to you, and your sales will ultimately increase. Good Luck!
Imagine Spending An Hour Less Time Working Every Single Day?
Posted by Writing Service in Writing Service on 09 8th, 2009Just imagine what you could do with one extra hour a day, you could spend it playing with your son or doing research on your next project
What I’ve compiled are my all time favorite websites that I’m sure will save you lots of time, which you can spend doing more important things.
Here we go in no apparent order.
1. Http:.linkcounter.com
LinkCounter is a free service that tracks clicks on any link you want to track, from inside, outside, or within your site itself. It’s a great way to track affiliate programs and link exchanges, or to create referring links for sites you trade traffic with. They provide you with an unbiased report that you can use to keep track of your outgoing and incoming hits.
2. .score.org
S.C.O.R.E stands for the Service Corps of Retired Executives, and they pride themselves on being the Counselors to Americas Small Business. In effect, S.C.O.R.E. is a non-profit group that offers FREE counseling to anyone who has, or is thinking about starting, a small business. I’ve utilized their trained counselors on numerous occasions, and have been grateful every time.
3. .trafficology.com
This is easily my new favorite newsletter. Trafficology’s creator, Wayne Yeager, gives away literally THOUSANDS of dollars each month for new and creative traffic generating ideas. He then turns around and gives these ideas to his subscribers for FREE. I’ve been receiving the newsletter for a few months now, and I have yet to be disappointed. While some of the ideas are WAY too crazy for me to EVER try, the newsletter is *always* entertaining, and often useful.
4. .coachmaria.com/articles/articlebanks.html
While I can’t speak for Maria’s consulting abilities (I’ve just never met her or heard anything about her), I can say that this is one of the best compilations I’ve seen of places to submit NEW articles. Some business owners have achieved maximum exposure by utilizing these free article submission sites. Hey it’s worth a shot right?
5. .PayPerClickAnalyst.com
Pay per clicks are a great way to bring targeted traffic to your site, because you only pay when someone actually visits your site. It’s a great idea, but now it’s been copied so many times that it’s impossible to keep up with which ones are worth getting listed in, and which ones you should avoid.
That’s what makes Pay Per Click Analyst such a useful site. They keep tabs on all the new PPCs and tell you which ones are the best. If you’re serious about marketing your online business, then this is one website that you need to have bookmarked.
6. .freemarketingvideos.com
Every week this site puts up a new video that covers some aspect of web marketing. So far they’ve covered how to make and ebook, how to setup autoresponders, and how to make digital product covers for your products. And when you consider it’s all free, it’s definitely worth a bookmark in my book.
7. .EzineAdAuction.com
Ezine advertising is one of the cheapest and quickest ways to get the word out about a product or service. This site allows you to bid for ultra-cheap ad rates in a wide assortment of newsletters. If you’re serious about marketing online, then this site is one that you need to have bookmarked.
8. .freshdevices.com
Here’s another site with some nifty utilities for you PC users out there. (Sorry Mac users.) They offer free utilities that help you optimize and diagnose your own system. If your computer seems to be getting slower over time, their products may be worth trying.
9. Top Marketing Forums
Warrior Forum: –> .WarriorForum.com/forum Entrepreneurial Success Forum: –> .ablake.net/forum
Between the Warrior Forum and Tony Blake’s Entrepreneurial Success Forum, you should be able to get just about any question regarding internet marketing answered. These forums are “must have” resources and should be in any online marketers “Favorites” list (or Bookmarks for you ‘Netscapers’ out there).
I really hope you’ve enjoyed my Article and use that extra time wisely.
If you would like to learn more about Internet marketing and how to streamline your business go and sign up to my newsletter at. .onlinesellingsuccess.com
Regards.
Ryan Blake.
Strike Gold With Effective Prospecting
Posted by Writing Service in Writing Service on 04 8th, 2009Whether you’re looking for new agents or new clients, the key to finding them is effective prospecting. There are numerous ways to go about prospecting. Some of them are active methods, while others are passive. Active prospecting methods are things like Personal Observation, Public Speaking, Agent and Client Referrals, Networking, and Centers of Influence, while passive methods include using the internet, newspaper advertising and direct mail campaigns. Both passive and active prospecting will produce results, however they differ in efficiency and effectiveness &ndash and understanding those differences will make all the difference to you and your results.
Passive methods are easy to implement, but are actually pretty inefficient. They attract 1) “tire kickers”, 2) people looking for a job, 3) price shoppers, and 4) people simply looking for a way to make money. Please understand, these methods do produce results and can uncover fantastic people who become great agents or clients, but generally the quality of results is poor. When these methods are implemented, plenty of activity is generated, but few prospects become agents or clients. The passive methods appear to be very efficient, but they produce so much worthless activity that they become extremely inefficient.
Active methods, on the other hand, take more time on the front end, but because they are so much more effective end up being much more efficient. They are so much more effective because interviews/meetings are only generated with people who have an interest in working with you, and share your purpose and passion. Agents often coming on board because they identify with you and what you stand for, they see it as a good opportunity to build a future, and they see the opportunity as one that offers unlimited financial growth. Clients decide to work with you because they see who you are, and identify and respect you and what you believe in. Not only are active methods more effective, but agents who are recruited through active methods historically are better producers and clients created this way are more loyal.
Why Active Prospecting Is More Effective
For Recruiting:
• A key to a successful recruiting program is to effectively identify candidates with an “owner” mindset. Candidates with an owner mindset are better at taking initiative while candidates with an employee mindset are better at taking instruction. Candidates with an owner mindset are self-starters who recognize the correlation between their success and the amount of effort they put forth &ndash in fact, they thrive on this. They take initiative, they think independently and they tend to succeed when they’re given the freedom to do things their own way. These are the kind of candidates that make up the foundation of any winning sales force. Active recruiting allows you to better identify candidates right from the start who are inclined to be owners rather than employees.
• People who respond to recruitment advertising are generally looking for something better than what they have. Either they’re unhappy with their current situation or they have no job at all. Now… think about whether you’d rather have a prospective agent who is happy and productive where they are or someone who is unhappy and maybe even unproductive where they are? Most territory builders would always prefer a candidate who is already productive and happy. They want someone who has a positive attitude and good work habits. By seeking out candidates who are closer to your ideal with respect to productivity, attitude and drive, you end up with agents who are productive, positive and successful
• Ever get frustrated with the production of your agents and wonder how to motivate them? This is a prevalent challenge within the industry. The cause for this issue comes from how the agents were recruited. Not only are many agents recruited through advertising, but, often what the manager is passionate about isn’t communicated. Without a worthwhile purpose, it’s pretty difficult to attract and keep the right kind of people &ndash people who are happy, energetic and highly productive. In case you doubt the validity of this observation about the power of personal attraction, look over your agents and see who the highest producers are and/or the ones who are most responsive. Typically they’re the agents you personally recruited rather than the agents you “inherited”. When you actively recruit, you create the opportunity to let a candidate see what you’re about - what matters to you. You end up attracting like-minded people.
For Prospecting:
• People do business with people they like. The only way for others to get to know you is by getting out and meeting people. When you do your prospecting passively, they don’t get to know you at all. They are simply responding to something they read.
• People are attracted to someone who stands for something and has a purpose. When you spend time clarifying what sets you apart from everyone else and spend time clarifying your purpose, and then communicate them effectively, you will attract like-minded clients who identify with you and become loyal to you.
• The best way to keep clients is to build a relationship with them. Without a relationship, they simply become price-shopping customers. With a relationship, they become clients who will stay with you and become clients who refer others to you. It perpetuates success.
Active prospecting allows you to attract the kind of people you want, allows you to meet with only those people who are likely to succeed and stay with you, and allows you to build a team of loyal, professional, hard-working, responsive and successful agents or a solid book of loyal clients.
Break out of the internet and advertising routine. Start powering up your prospecting and boosting your success!
You Can Make a Fortune on Ebay …But Only If You Get Going!
Posted by Writing Service in Writing Service on 11 10th, 2008There are a number of things you need to make money on the Internet, but the most important is targeted traffic. Think about it, having a good product won’t make you money if nobody sees it, a good headline, good copywriting, nice website, none of these things will make you a dime if nobody sees them.
Just knowing that targeted visitors are the most important part of making money will do us no good unless we take action. How are we going to take action? We get going, going to where the targeted traffic is, and the traffic is at Ebay. Would you be surprised if I told you over 12 million people visit Ebay a month. I haven’t checked all the sites on the Internet, but I doubt there are many sites bringing in that much traffic.
Ok we have solved one of the main problems with making money, we now know where we can get targeted visitors, but don’t be fooled thinking it will be a piece of cake just because we overcame the main problem. You see we are not the only ones that know where the traffic is, so we are going to have a lot of competition.
What can we do about the competition? I would just send them an email and ask them to stop selling so I could sell my products and make a lot of money. Now if that doesn’t work there are a few more ways we can beat the competition. It might be easier if I just list them below.
1. Since most visitors use the search tool to find a product on Ebay we would want to make sure we were using the best keywords we could come up with that describes the product we are selling.
2. We would also want to take our time and make sure we list our product in the correct categories.
3. If we can find a unique product with little competition that would be great, but we will need to be careful with this,
because if no body is selling it, it could be because there is little demand for it.
4. If we find a product that we can buy at a lower cost than our competition then we could sell it at a lower price than the competition.
I think we have a good idea how to sell on Ebay, but we need a product to sell. If you are new to Ebay you could start by selling products you have around the house. That is how I started, I did a check on Ebay to see what products were selling and what they were selling for. If there was a high demand for it and I had one, I would take a picture of the product and offer it up for auction. You would be surprised at some of the objects people will buy.
After you have sold all you have around the house you will need to get a tax number from your state tax office and sign up with a wholeseller. You can search the Internet to find a wholeseller, but there are lists you can buy that will save you a lot of time and will list the top wholesellers. You can find wholesellers that don’t require a tax ID, but I would not use these, because I don’t think you will get the best price or best products from them. Since there is so much competition you want to make sure you have the right product at the best price.
There is no way I can cover the whole process of selling on Ebay in one article, but I hope this has been some help to you.
Good Luck!
Modern-Day Postcard Marketing
Posted by Writing Service in Writing Service on 10 10th, 2008Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they really work …especially if you follow these 6 proven postcard marketing tactics.
1. Know What You Want
Decide what you want your postcards to accomplish. Most marketers use postcards to attract new customers. But you can also use them for other purposes such as generating repeat sales or cultivating customer loyalty.
Also, decide what you want the recipients of your postcards to do. For example, do you want them to visit your website, pick up the phone to call you, come into your store …or something else?
2. Use the Best Mailing List
If you want postcards to generate repeat sales, you already have the mailing list - your customers. But if you want postcards to attract new customers, you need to get a mailing list. Fortunately, there are high-quality mailing lists available that can deliver your sales message directly to your best prospects.
For example, get a list of prospects who previously requested information about (or bought) products similar to those you sell …or a list of subscribers to publications read by prospects in your targeted market. You can get these and other high-quality lists from most mailing list brokers.
3. Design Your Postcard to Look Like a Friendly Message
People like friendly messages. They don’t like advertising. Take advantage of this by designing your postcard to look at first glance like a message from a friend instead of like an ad in a magazine. It produces a pleasant emotional reaction from readers and increases the number of replies you get.
For example, use the same typestyle and layout you would use for a personal note to a friend. Include a date at the top and a sender’s name at the bottom. Avoid borders, graphics and other design features often used in advertising.
4. Include an Incentive to Respond Quickly
Provide a reason for those who read your postcard to take action - now. Don’t let them put your postcard aside for later action. They’ll get involved in other activities and forget all about it.
For example, offer the reader a discounted price, a special bonus or some other benefit if they reply by a deadline.
5. Use Real Stamps
Use real postage stamps on your postcards. It produces more replies than imprinting the postage. You can send postcards by First Class Mail in the US for only 24 cents if you make them at least 3 1/2 by 5 inches but no larger than 4 1/4 by 6 inches.
6. Time the Delivery of Your Postcards
Mail your postcards so they are likely to arrive on Tuesday or Wednesday. The volume of mail delivered on those days is usually light and your postcards will not have to compete with a lot of other mail delivered at the same time.
Controlling the delivery day of your postcards is easy if you use First Class Mail. Just allow 2 to 3 days for delivery - depending on how far they have to go. That’s the normal delivery time for First Class Mail in the US.
Postcards have been around for a long time …but they have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.
8 Dynamic Marketing Tips
Posted by Writing Service in Writing Service on 10 1st, 2008Here are 8 dynamic marketing tips to help you increase your sales and profits fast.
1. Don’t Just Sell Benefits
Don’t just tell prospects what they gain when they buy your product or service. Tell them what they lose if they do not buy it. Most people fear loss more than they desire gain. Customers want your product or service to enjoy the benefits it provides. They will want it even more when you remind them of what they lose by not buying it.
2. Use Pleasant Surprises to Close Sales
An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation.
3. Provide Fast Delivery - Even When You Can’t
The faster you can deliver your product or service the more sales you will get. If you cannot deliver all or part of your product immediately, add something to the purchase that you CAN deliver immediately. It could be as simple as a series of helpful tips related to your product posted on your web site …available only to new customers.
4. Make Buying Easier
Every non-essential action in the buying process is an opportunity for customers to reverse their decision to buy. Look for ways you can make your buying procedure easier and faster. For example, many marketers use a multi-step shopping cart to get online orders when a simple online order form would do the job with just 1 or 2 quick clicks.
5. Improve Your Offers without Lowering Your Price
You don’t have to reduce your price to improve your offer. Instead, simply load it up with bonuses. Make sure your bonuses have a high perceived value to your customers …even if they cost you little or nothing.
6. Keep Your Advertising Up to Date
If you never make any changes in your advertising, your sales will eventually decline. Don’t abandon advertising that’s working - but do keep trying to improve it. And regularly test new advertising to see how it works for you.
7. Outsmart Your Competitors with Alternative Marketing
Look for some alternative marketing methods your competitors are overlooking. That’s how one internet marketer discovered direct mail postcards. They proved to be a highly effective and very low-cost way to generate traffic to her web site …while concealing her marketing activity from competitors.
8. Neutralize Customer Complaints Quickly
Handle customer complaints quickly and with a positive attitude. Strive to preserve your relationship with the customer instead of your immediate profit from them. They will reward you with repeat sales and referrals instead of punishing you by telling everybody they know about their unhappy experience …causing you to lose future customers.
Each of these 8 marketing tips reveals a proven low-cost marketing tactic many other small businesses have used to boost their sales and profits. Integrate them into your marketing program now and you’ll quickly start enjoying the same results too.
What Is Marketing?
Posted by Writing Service in Writing Service on 09 8th, 2008To too many people marketing equates to one of two things:
- Selling: with all that entails such as the dreaded double-glazing or financial salesman.
- Advertising: with all that entails such as the slick young creative and smarmy account person.
Of course marketing also encompasses these functions &ndash though, hopefully not as in the stereotypes that are in so many minds &ndash but marketing is about a great deal more than just selling or advertising.
Marketing is the wide range of activities involved in making sure that you’re continuing to meet the needs of your customers and are getting value in return.
It includes:
- Finding out what groups of potential customers or markets exist
- What groups of customers you prefer to serve &ndash your target markets
- What their needs are, what products or services you might develop to meet their needs
- How customers might prefer to use the products and services
- Who competitors are and what they are doing
- What pricing mechanism and approach you should use
- How each of target markets might choose to access the product, etc.
- How much customers / clients might be willing pay and how.
- How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors &ndash the unique value proposition
- How the company or products should be identified &ndash personality -to be most identifiable i.e. naming and branding
- Ongoing campaigns, which can include advertising, public relations, sales and customer service
All of this was characterised many years ago by Dr. Philip Kotler as the 4Ps:
- Product &ndash making what customers want
- Place &ndash delivering it via the channels they want to use
- Promotion &ndash making them aware of its existence
- Price &ndash making it available at a price they will pay
At the end of the day marketing is really about not losing sight of the basics. You have to be focused on what customers require as the outcome and then find out how to get there by
meeting customers needs over a period of time, in a socially responsible way, whilst making a reasonable profit.
Marketing is really a philosophy and attitude about customer focus that has to run through the whole organisation. If you get that you get marketing.
Easy, of course to say.
Frequently not so easy to achieve!
What Not to Display on Display Signs
Posted by Writing Service in Writing Service on 07 12th, 2008If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.
For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.
Customers would come in, take care of their business, glance at the rate board, and walk out the door.
Than one day, some genius decided to take the rate board down, forcing the customer to come into an associate’s office, have a seat, and verbally ask for the rates.
This gave the sales associate an opportunity to sit down with the customer, discuss rates one on one, and also have the opportunity to go over some other products the customer might be interested in.
When you put together an advertisement, put on just enough information to peak your customers interest. Enough to get them to pick up the phone and call you, or come into see you.
Never underestimate the power of meeting one on one with a potential customer.
And remember, props don’t sell, people do.
If a customer has gone as far as contacting you, they have pretty much placed the ball in your court. You now know that they are interested, and it becomes your responsibility to finish the advertisement and close the deal.
When putting an advertisement together, you want people to be wowed by it. But you also want to save some of that magic for when they contact you.
So when you get their attention with your products great features, make sure you save some of that magic to peak their interest even greater once they contact you.
An example of this would be a bank advertising a free checking account.
The advertisement would read:
Open a free checking account today, and receive a free gift.
The customer would take interest because they would be getting a free checking account, but it is the free gift that will spark their curiosity. And of course they wouldn’t know what the free gift was until they came inside and sat down.
So once again, don’t let your advertisements do all of the selling for you, only allow them to kick open the gates, so your customer can come inside, sit down and talk to you.
This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.
9 Easy Ways to Find More Customers Fast
Posted by Writing Service in Writing Service on 07 9th, 20081. Email (opt in)
If you’re not sending your own personal email newsletter you’re missing a huge opportunity. I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant. You MUST develop you own email newsletter.
An eZine will allow you to build your relationship, credibility and trust with the people that subscribe. Provide them useful, unique and pertinent information and watch your sales skyrocket.
2. Pay-per-Click (PPC)
Pay-per-click or PPC ads are a very effective and cost efficient way to drive prospects to your website. Whether it be a one-page sales letter or a “squeeze page” for them to sign up for your ezine, PPCs are an easy way for you to build awareness.
By using PPCs you can achieve laser like focus on your target market by using specific keywords. Then run ads for only those keywords. The benefit is when the prospect clicks on that ad they are not going to a general site with all kinds of garbage on it they are landing on your specific, targeted site. Niche marketing at its best.
3. Customer Referrals
This is old school. But if you’re not asking every single person you come into contact with, “Do you know of someone who may benefit from my services/product/whatever?” Then you don’t know what sales is all about. Sorry but you don’t.
Sure, most of the time we won’t get a referral. But all it takes is one to make it all worthwhile. Imagine if you made one more sale a month. What would that do to your income? Well, that’s easy to attain no matter what industry you’re in. If you just ask for referrals.
4. Ask Co-workers
Have you ever thought of asking a co-worker for a business referral? Most people don’t. It’s amazing. They think that since their co-worker works their they would have already talked to everyone they know about their company.
However, over 90% of non-sales employees have top quality prospects sitting in their brain. You just need to ask them for the information.
5. Ask friends, family and neighbors
Same here. Most people do not want to mix business with their personal life. Get over it! Your friends, family and neighbors have a keg of referrals. They’re just waiting to be tapped.
6. Joint Ventures
Who do you know in your industry that is not a competitor but that calls on the same customers and/or companies as you? Great! Call them right now and ask them how you can build a mutually beneficial relationship together.
Remember, they’re going to ask, “What’s in it for me?” Be prepared with a deal they can’t pass up.
7. Flyer Distribution
It doesn’t matter if you sell to consumers or businesses. Design a compelling one-page flyer and hire a company or a high school kid to deliver them to your target area. This is a great way to get quality leads for very cheap. Try it. I promise you’ll be surprised and impressed.
8. Postcards
This is one of my favorite, low cost ways to drive traffic to my websites. The key is to use a simple, targeted message on your postcard. No fancy graphics or fonts. Simplicity is key here.
You can increase your response rate by up to 200% by using the simplicity formula. The message should be in paragraph form and only 2-4 sentences. If you can personalize it that’s even better.
9. Cold calling
Ah yes. Good old fashioned cold calling. You may not want to hear it or like doing it but you can’t argue with results. When you do it right of course.
You need an effective plan, technique and outline to make it work best. No cheesy scripts with canned responses. You need to sound genuine, caring and be focused 100% on the prospect. If you can change your mindset into one that you are simply talking to a good friend you will experience tremendous results.
ABOUT THE AUTHOR:
Drew Laughlin helps salespeople who struggle to exceed sales goals and quotas on a consistent basis with his “How to Triple Your Sales in 30 Days” training system. Read sales success stories at his website .GetCustomersFast.com.
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